I'm currently going through Charles Heflin's 20/20 course on social media. Heflin is widely recognized as the most influential voice in social networking today. He concentrates on the practices that are long lasting and will be effective today, tomorrow, and next year, not just the expedient things that give you better page rank today.
Like Ceballos and Fong in my last post, Heflin is alerting the social networking community that Google is fixing to become the dominant force in social networking and is studying the field carefully. It will be relatively easy for Google to tell when posts that you are linking back to from social media sites are filled with content or just linking farms to tout your own material. If this is all you are doing with social media, then prepare to be slapped very soon!
Heflin says that three elements must be present in every blog post and syndicated article in order to be read and followed consistently. It must be educational, entertaining and enlightening. He feels it is better to concentrate on writing truly amazing content then in posting every day with mediocre fare. Great advice!
20/20 will teach you which social media properties you need to pay attention to most and build up with content, not just links. The 20/20 classroom shows you why, what and how of social networking.
One way to change things up (this is me talking, not necessarily Charles) is to use a content management company to create content for you. When you employ professional writers you are getting the benefit of people who know how to research and write effectively. You're also getting an outside team with email addresses other than your own to backlink the posts that are going on your blogs for you. Soon, that may become a critical distinction in whether or not your backlinks are going to rank.
I'm at the formative stages of building a content management team. Take a look at www.myblogbuilders.com for an idea of what we are doing, and contact me if you are interested in knowing more. We don't have one standard price list at this point, but we are happy to give you a quote for your particular set of content needs.
Liz Nichols
Thursday, January 29, 2009
Wednesday, January 28, 2009
New No Cost Training Videos Out
I've run into two great video series for Internet Marketers this week that I want to share with you. Both cost absolutely nothing.
For newbies and old-timers, Eric Holmlund's series of 120 tip videos looks very promising. Holmlund is the writer and director of Joel Comm's famous "Next Internet Millionaire" online reality show, and the author of a wide variety of top online products. He says that his brief series of videos will take the process of building a business online from the very beginning steps to very sophisticated secret tweaks that he has used to create his own multi-million dollar Internet business. Check it out at Ericstips. Be prepared to actually do some homework to prepare for each session.
For those who want to get the very latest on doing search engine optimization for better natural search ranking, take a look at SEO Networker, a little training site by Ferny Ceballos and Raymond Fong. These two show you in 8 quick lessons how to use social sites for social buzz and not for spammy marketing. By building credibility you'll build your readership and add indirectly to your bottom line. They warn that Google is watching the development of social sites very carefully and will soon be out with the next slap to penalize sites that have done bookmarking and reciprocal link exchanges without building content and profile first on social sites. Those who want to learn SEO work in depth should consider the mastermind sessions that Ceballos and Fong will be holding after their private membership site closes on Feb. 2. Unlike the limited 8 part series, the 8 week training sessions will cost to get in, but will almost certainly be worth the price of admission for those who want to get down white hat natural SEO techniques cold.
Liz Nichols
For newbies and old-timers, Eric Holmlund's series of 120 tip videos looks very promising. Holmlund is the writer and director of Joel Comm's famous "Next Internet Millionaire" online reality show, and the author of a wide variety of top online products. He says that his brief series of videos will take the process of building a business online from the very beginning steps to very sophisticated secret tweaks that he has used to create his own multi-million dollar Internet business. Check it out at Ericstips. Be prepared to actually do some homework to prepare for each session.
For those who want to get the very latest on doing search engine optimization for better natural search ranking, take a look at SEO Networker, a little training site by Ferny Ceballos and Raymond Fong. These two show you in 8 quick lessons how to use social sites for social buzz and not for spammy marketing. By building credibility you'll build your readership and add indirectly to your bottom line. They warn that Google is watching the development of social sites very carefully and will soon be out with the next slap to penalize sites that have done bookmarking and reciprocal link exchanges without building content and profile first on social sites. Those who want to learn SEO work in depth should consider the mastermind sessions that Ceballos and Fong will be holding after their private membership site closes on Feb. 2. Unlike the limited 8 part series, the 8 week training sessions will cost to get in, but will almost certainly be worth the price of admission for those who want to get down white hat natural SEO techniques cold.
Liz Nichols
Thursday, January 15, 2009
Placement Locator by Armand Morin a Winner
Hi,
I've just been through the training videos for Armand Morin's new Placement Locator software.
Some of you may be aware that in addition to the Adwords pay per click network Google offers another, less costly but at least as effective, method of advertising. They call it their content placement network. I've fiddled with it on my own and, like everything else, it takes some experimentation to get your banner ads running right and placed on the money making sites. Armand's software takes a lot of the guess-work and time-consuming searching out of finding just the right sites to advertise on.
If you haven't tried the content placement network yet, you'll be amazed at the power of CPM, or cost per thousand views, advertising on Google and the other large networks. It is definitely the way to go for those who want to promote consistently and at a low cost point on Google.
Armand has been using this automated tool for a couple of years now, and is one of the reasons for the rapid growth of his business-- it's really his secret weapon. Now you can use it too. Check out the video that explains the system at: Placement Locator.
Liz Nichols
I've just been through the training videos for Armand Morin's new Placement Locator software.
Some of you may be aware that in addition to the Adwords pay per click network Google offers another, less costly but at least as effective, method of advertising. They call it their content placement network. I've fiddled with it on my own and, like everything else, it takes some experimentation to get your banner ads running right and placed on the money making sites. Armand's software takes a lot of the guess-work and time-consuming searching out of finding just the right sites to advertise on.
If you haven't tried the content placement network yet, you'll be amazed at the power of CPM, or cost per thousand views, advertising on Google and the other large networks. It is definitely the way to go for those who want to promote consistently and at a low cost point on Google.
Armand has been using this automated tool for a couple of years now, and is one of the reasons for the rapid growth of his business-- it's really his secret weapon. Now you can use it too. Check out the video that explains the system at: Placement Locator.
Liz Nichols
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