I spent a few minutes today listening for the second time to Michael Cheney’s “7 Deadly Marketing Mistakes” within his new Delta Squadron coaching program. This is the kind of advice that all internet marketers need to take to heart and commit to memory. Like Cheney, I’m afraid many of us have committed these mistakes time and again, and they really do rob many people of success.
Rather than repeat exactly what Michael says, I’m going to summarize this points by turning the negatives into positives. DO these things and you too should have internet marketing success:
1. Think positively about what you know already. Essentially, everything you learn in IM makes you a little better qualified than the next person to be considered an expert at some aspect of the business. Just specialize in one or two things that you are good at after sampling the waterfront of the techniques and strategies for making money on the internet. No one can do it all, but everyone can become an expert in one or two strategies.
2. Know why you are marketing and have a marketing plan. Know what you do best, the techniques needed to best market what you have to sell, and get it done. You must first plan what you need to do and then you need to take action. Also, understand why we are marketing in the first place. We are here to help people solve problems using the online environment.
3. Be focused. Decide what it is you want to do and get it done. Most people get distracted with what Cheney calls “bright, shiny objects,” or, “the magpie effect.” Soon they are going off on tangents and in different directions from where they started. The distractions just lead to nothing getting finished.
4. You need a mentor. Don’t listen to the people who have less experience and background than you have. Find people who have successfully solved the issues you face, and follow their lead. It is ok to associate with people who are about at your level of experience. These people can make great partners and mastermind friends, but people who do not have any more experience than you have do not make the best mentors for you.
5. Go where others have gone before you. This applies, first of all, to finding a niche. If no one is presently marketing in this niche and no one has ads already, then there is a good chance that this is not a profitable niche. Don’t reinvent the wheel, at least not initially. You can still create products, but make them compilations of the best of what is already available, or a tool that helps others digest what someone else has created. There will be time enough in your career to invent new ways of doing things once you can afford the extra risk of going it your own way. Doing your own thing is always more risky and costly, so save it for when you have more experience, if at all.
6. Remember the real business we are in with internet marketing: it is really a people business and you must get out and interact with people in order to be successful. Get involved with a networking team or mastermind; frequent forums and discussion groups; attend live events. Be there to help people. Don’t hide yourself away in a cave.
7. Because IM is really a people business, the primary focus should be on helping others to solve problems, not in making money. Sometimes the right thing to do is to make a little less money in order to make the information you have to share more affordable. Yes, you are in it to make a profit, but, if that is the primary motivator you will probably not succeed. The best marketing strategy is generally to give the highest value and to “move the free line” wherever possible. This builds a following better than going after the buck first and doling out the information later because it works from the element of trust.
This is just a sampling of the kind of material in Delta Squadron. It is a great way for kinesthetic learners to grasp IM and basic business building skills because Cheney uses a combination of video, audio, print, graphs and charts to get different lessons across.
Currently Delta Squadron is closed, but Michael is forming a waiting list for the next entry point into the program. To find out more about the program and join the waiting list for a look inside the product check the Delta Squadron link.
Liz Nichols
lizdnichols (at) gmail.com
Tuesday, October 27, 2009
Friday, October 2, 2009
GVO's Comprehensive Marketing Platform
I have been a member of the Kiosk hosting company family for the past two years. I have moved all of my websites to Kiosk and recommend it for my clients.
Over the past two years I've watched Kiosk grow from a small Canadian-based company into a global powerhouse based out of San Antonio where that have virtually unlimited bandwidth available and a state of the art computer data center to support their vastly increased services.
Kiosk is also the home of Hot Conference video conferencing, a strong contender in the web conferencing arena. They've continued to improve the capabilities of this conferencing platform to support all types of media platforms. I have experimented with the conference room and have attended many trainings in the Hot Conference classroom. Each member with a Titanium (unlimited hosting) account gets a 10 seat conference room free.
Kiosk as of mid-September officially became GVO, Global Virtual Opportunities, and has many other new features that all come as part of a Titanium membership. Some of you may have tried the Easy Video Producer, the easy way to produce and upload videos onto premade optin and other forms for viewing on the internet. This is a place to store your videos, again, all part of a great package that if you bought it separately would cost lots more.
New to the GVO line-up is a full autoresponder service and bulk mailing. GVO comes from an internet marketing background and hosts many top people in IM. While certainly no spamming is allowed, they do understand the need for mass emailings for clients who have large downlines and major launches and they are good to work with.
I've also found GVO very up front in dealing with clients. When there was an equipment failure that was supposed to be covered by a piece of equipment which also failed, Joel Therien, GVO's CEO, was on the spot creating a video for members of what happened and what he was doing to fix the problem. Joel and his right hand guy, Mike Potvin, have been religious about doing video blogs two or three times per week for the past year to let all members know how the upgrade to GVO was progressing. I have rarely worked with such a transparent company willing to share the good, bad and ugly. (Mostly it's been good though.)
The list building phase is just about done for the big launch. Check out the free training on how to be more effective in network marketing at: http://www.eliminatemlmfailure.com and watch for the launch details of the new GVO.
Liz Nichols
www.eliminatemlmfailure.com
Over the past two years I've watched Kiosk grow from a small Canadian-based company into a global powerhouse based out of San Antonio where that have virtually unlimited bandwidth available and a state of the art computer data center to support their vastly increased services.
Kiosk is also the home of Hot Conference video conferencing, a strong contender in the web conferencing arena. They've continued to improve the capabilities of this conferencing platform to support all types of media platforms. I have experimented with the conference room and have attended many trainings in the Hot Conference classroom. Each member with a Titanium (unlimited hosting) account gets a 10 seat conference room free.
Kiosk as of mid-September officially became GVO, Global Virtual Opportunities, and has many other new features that all come as part of a Titanium membership. Some of you may have tried the Easy Video Producer, the easy way to produce and upload videos onto premade optin and other forms for viewing on the internet. This is a place to store your videos, again, all part of a great package that if you bought it separately would cost lots more.
New to the GVO line-up is a full autoresponder service and bulk mailing. GVO comes from an internet marketing background and hosts many top people in IM. While certainly no spamming is allowed, they do understand the need for mass emailings for clients who have large downlines and major launches and they are good to work with.
I've also found GVO very up front in dealing with clients. When there was an equipment failure that was supposed to be covered by a piece of equipment which also failed, Joel Therien, GVO's CEO, was on the spot creating a video for members of what happened and what he was doing to fix the problem. Joel and his right hand guy, Mike Potvin, have been religious about doing video blogs two or three times per week for the past year to let all members know how the upgrade to GVO was progressing. I have rarely worked with such a transparent company willing to share the good, bad and ugly. (Mostly it's been good though.)
The list building phase is just about done for the big launch. Check out the free training on how to be more effective in network marketing at: http://www.eliminatemlmfailure.com and watch for the launch details of the new GVO.
Liz Nichols
www.eliminatemlmfailure.com
Thursday, October 1, 2009
Bombing the Competition: Michael Cheney's Delta Squadron
Every so often a marketer comes along who is so compelling that you've got to follow them. You just know that this is the one who will make a difference in your life. The one who will cut through the crap, knock you up-side the head and set you straight.
Michael Cheney is such a teacher.
In a matter of a couple of years Michael has risen from loser status to hero status. He has helped over 200 marketers find their way online and start to make a full time income based on his sound and practical advice.
What's more, he makes it fun. He uses imaginative terms for what could be seen as mundane tasks. He is funny and witty, so it is not hard to listen to him for an hour-long webinar. In fact, you look forward to his online meet-ups.
He answers your questions and he gets back to you, and the cost of this personal coaching is actually within a lot of people's budgets (unlike so many gurus where you practically have to take out a second mortgage to pay for it.) He understands that there are many ordinary people out there who need his help and can only afford to make a modest investment to get the help that is needed to succeed.
He know because he's been there. Michael struggled for about 5 years to make an income online. He was living in a small apartment with a dead end job and both drinking and drug habits. He turned his life around completely and in a very short time was making $1 million to $5 million per launch for his projects. He now lives in a lovely house in the Scottish countryside and commands a great income from his online business and consulting.
He's just released his latest program, Delta Squadron. It's as creative and fun as his earlier programs. He includes his secrets to how he made his first $1 million in a few days. There are also a couple of attractive upgrade options, along with a 30 day free trial of his membership program. Get it here:
http://www.deltasquadron.com/a/go?a=42244
If you don't already have an internet marketing teacher, I highly recommend that you grab on to Michael. He is one of the best, and, frankly, you can't beat his price for the amount of value you'll get from his program.
Get on board now:
http://www.deltasquadron.com/a/go?a=42244
Liz Nichols
http://www.myblogbuilders.com
PS: I have just joined his exclusive coaching program. I will share what I can with my list, so comment here with your email and I'll get you on the list.
http://www.deltasquadron.com/a/go?a=42244
Michael Cheney is such a teacher.
In a matter of a couple of years Michael has risen from loser status to hero status. He has helped over 200 marketers find their way online and start to make a full time income based on his sound and practical advice.
What's more, he makes it fun. He uses imaginative terms for what could be seen as mundane tasks. He is funny and witty, so it is not hard to listen to him for an hour-long webinar. In fact, you look forward to his online meet-ups.
He answers your questions and he gets back to you, and the cost of this personal coaching is actually within a lot of people's budgets (unlike so many gurus where you practically have to take out a second mortgage to pay for it.) He understands that there are many ordinary people out there who need his help and can only afford to make a modest investment to get the help that is needed to succeed.
He know because he's been there. Michael struggled for about 5 years to make an income online. He was living in a small apartment with a dead end job and both drinking and drug habits. He turned his life around completely and in a very short time was making $1 million to $5 million per launch for his projects. He now lives in a lovely house in the Scottish countryside and commands a great income from his online business and consulting.
He's just released his latest program, Delta Squadron. It's as creative and fun as his earlier programs. He includes his secrets to how he made his first $1 million in a few days. There are also a couple of attractive upgrade options, along with a 30 day free trial of his membership program. Get it here:
http://www.deltasquadron.com/a/go?a=42244
If you don't already have an internet marketing teacher, I highly recommend that you grab on to Michael. He is one of the best, and, frankly, you can't beat his price for the amount of value you'll get from his program.
Get on board now:
http://www.deltasquadron.com/a/go?a=42244
Liz Nichols
http://www.myblogbuilders.com
PS: I have just joined his exclusive coaching program. I will share what I can with my list, so comment here with your email and I'll get you on the list.
http://www.deltasquadron.com/a/go?a=42244
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