Monday, January 21, 2008

My Internet Marketing Explained Offer

Hello Everyone,

Say, I'm just heading out the door from my house in snowy Iowa to drive to sunny Cape Coral, Florida where I will be at least the next 6 weeks.

Before I go I want to make sure those of you who sign up for Armand Morin's "Internet Marketing Explained" courseware through my affiliate link get a bonus. I will make the offer good through Valentine's Day, so if you have to wait for your next pay check to be able to afford Armand's course, you have a little time. (I hate these offers that say, "get it now or it will disappear by midnight tonight," don't you?)

Here's the link: Armand Morin's Internet Marketing Explained

Here's the deal: After you sign up for Armand's new course send me the info at liz@desperatemarker.com with any payment confirmation information you get from Armand's payment link, plus your full name and email so I can contact you. If you are the first one to join Armand's army under my affiliate link by buying the course you will receive your choice of any two of the following options:

++I will edit your autoresponder email series and landing pages for six months, and or,

++I will ghostwrite up to a 15 page report for you-- provided you give me an outline of the topics you want covered and, if it is a product I am unfamiliar with, you send me enough descriptive information and references so I can understand what it does. If it is a report in an unfamiliar niche area, you may need to provide me with some references as well as an outline. This report will be suitable for you to give away as a free report to incentivize your offers.

Or,
++I will provide up to a 1 hour phone consultation with you on starting or making over your Internet Marketing business. You may call or email me asking follow up questions for up to 6 months as long as calls or emails are limited to no more than once a week.

Everyone else who signs up under my link will have their choice of one of these options. Each of these bonuses is worth easily $500 and could very possibly kick-start your Internet business.

This is, as far as I know, a unique set of bonuses, and together with Armand's great advice, should get you into the black quickly in the Internet Marketing business.

Well, I'm off. I'll be checking my emails at least daily while I'm on the road.

Liz Nichols
liz@desperatemarketer.com

Thursday, January 17, 2008

How to Find an Affiliate Program

One of the articles I just wrote for EzineArticles is on the topic of finding an affiliate program.

Check out the article here.

Most people start from the opposite end of the process than they should. An ad attracts them on a traffic site, or a friend recommends a favorite product, and the marketer signs up as a favor to the friend, or out of curiosity about the product being advertised. That's NOT the way to choose an affiliate program.

Products and services that sell very well tend to answer strong wants and needs among a large mass market. So start with doing research at Google, MSN and Yahoo on hot topics. Then move to major affiliate networks such as Clickbank, Paydotcom and Commission Junction, and look for products in the categories you select that are among the top 10 best sellers. There are indicators in these networks to help you determine popularity, and also how saturated the product is with other advertisers. They are terrific sites to use to pick up affiliate products, particularly information products. Check out the sales page, squeeze page, find out what kind of support is available for affiliates in the form of pre-made e-mails, classified ads, and blog posts. See of you can get ahold of the site owner, or his/her help desk. How quickly are your questions answered about the product or the affiliate program?

The commission percentage and total commission earned per sale are important to consider. Digital products generally earn at higher commission rates than hard products because there are no manufacture, storage or shipping costs associated with a digital product. If the commission is under 50%, as yourself if the amount per sale is high enough to be able to make up for a low commission percentage. Will you be able to convert enough traffic to sales to make it worthwhile advertising the product?

In Clickbank I generally look for the top 10 to 20 best sellers within the category with gravity scores of between 60 and 150. A product with a lower gravity score is either untested or may be moving down in popularity. A gravity score of higher than 150 or so has a lot of marketers already selling the product. This is not necessarily a negative, but if you are just starting out, generating sales for a product that has already been out there with a lot of coverage may be a tough sell.

There are websites that review and rate affiliate products and also the ad networks that serve up creatives for various mass market products. Google your prospective product and add "reviews" or "ratings" or "scams" and see what comes up as far as reaction to the product.

One other factor to consider is how the affiliate status is cookied when prospectives come in. Is it a first in or last in cookie? That is, does the affiliate id get tracked for sale purposes from the first person to bring that person in, or from the last? A last in affiliate cookie is most common. This will tend to make big affiliates come in with offers at the last moment during big launches, while the first in method may encourage newer marketers to come in an pitch early and often.

How long does the affiliate cookie stay on the program? Are you dropped if you don't make sales in a certain amount of time? Are you dropped even if you do make sales after a few months or a year? Obviously, the programs that keep you perpetually unless you decide to drop are best for your bottom line.

Liz Nichols
liz@desperatemarketer.com

Wednesday, January 16, 2008

Finding Training for Internet Marketing

I whipped off two articles to EzineArticles.com the other day. Here's the summary page:

http://ezinearticles.com/?expert=Elizabeth_D_Nichols

Finding the Training That's Right for You

Armand Morin points out in one of his Relaunch videos that many of us suffer from a disease called "Outofsequentialism." We can't figure out what we need to know, so we try to learn everything at once, effectively learning nothing. We go through life serendipitously taking courses simply because they seem interesting at the time, or are on the next big thing. We move from big event to big event without ever really identifying the steps that are needed to create a successful business and then strategically finding the training or resources to complete each step in order.

By Armand Morin's observation, we should simply learn what we need to learn when we need to learn it. We then need to complete each step of the process before we begin to worry about the next step.

For Internet Marketing, there's a specific order that needs to be followed to put together an online campaign. Any IM marketer who is weak in any of these areas should find training to deal with the specific need before moving on to the next step, or outsource the work.

Some of the skills that are required:

Research in niches and keywords
Selecting domain names
Selecting and working with hosting services
Creating landing pages, opt-in pages and thank you pages, as well as authority sites,
requiring both technical skills and good copywriting skills
Using FTP to move the websites to the hosting service
Linking the website to an autoresponder and creating follow-up messages
Driving traffic to the website in any one of at least a dozen different ways
Testing and tweaking the website and the copy
Networking with other marketers to create JV relationships
Learning Web 2.0 techniques to marketing
Customer support

There are three IM trainers I particularly recommend at this point. If you are looking primarily for help in setting up an Internet marketing website, then Erik Stafford's TheFasterWebmaster is an inexpensive, step by step online tutorial. Erik is working on a second series to expand upon the web development process. Get the basic course here:



TheFasterWebmaster



If you're looking for a more complete course in creating mini-sites and blogs, then Jim Edwards' Mini-Site Creator is a good choice. This is a DVD series, so you'll be able to pop it into your DVD player and watch it while you're working at your computer. Jim's DVD on creating a blog helped me enormously to get this blog up, as well as my Wordpress blog, Best Basket Gifts. The Wordpress blog, especially, would never have been born without Jim's training DVD. Jim's series is a little more expensive, but it is a hard product that is shipped and you can pull off the shelf and review at any time. Get Mini-Site Creator here:



Mini-Site Creator



Lastly, if you are looking for a total business make-over, then Armand Morin's new training series, Internet Marketing Explained, is the one for you. This is an encyclopedic DVD series Armand has completely revamped to cover all of the most relevant Internet Marketing topics today. You'll get details where you need details on how to create a given part of your campaign, and he'll give practical advice to help you get your business started successfully. Sign up for the launch (which starts January 18) here:



Internet Marketing Explained Relaunch



Liz Nichols

liz@desperatemarketer.com

Monday, January 14, 2008

Armand Morin is Smoking the House

I just got off the weekly GeneratorProducts affiliates call with Armand Morin and his Affiliate Manager, Stu McLaren. The new Internet Marketing Explained relaunch is smoking the house.

Even though I have not seen the finished product-- it isn't launched until January 18. But the quality that is going to be in this product is obvious from the pre-sale training videos Armand has placed on his blog. You can find out about the Relaunch of IME and then get forwarded to the blog at this link: Internet Marketing Explained.

Armand's free training at the blog site has already created a lot of new buzz words, like, "Outofsequencialism" a disease many of us have. We get all enthusiastic about learning a new topic, like, how to become a successful Internet marketer, then we jump from next big launch to next big launch without ever laying the foundations for a successful Internet business. Yes, I was guilty of outofsequencialism too, and still have to fight every day to keep my focus on completing each step of a campaign in order. Just this one little reminder from Armand was worth the price of admission on the complete training series.

Armand's affiliate program, by the way, is world class. He is one of the only marketers with sophisticated tracking embedded in every affiliate's product ids so that once a prospective customer clicks on your affiliate link for the first time, they are yours as they go through the funnel of products that Armand has to offer. How cool is that?

When I checked my tracking statistics for the IME launch I have 61 people already signed up, and there is still a week to go! Commissions, by the way, on the first level for people who buy IME are $800, and on the second tier they are $200. So, this is one launch you don't want to miss! Further, about 15% of the people who are signing up for notification of the IME launch are actually becoming affiliates. More ka-ching! Here's the link to Armand's affiliate program.

Ok, so you will be able to find training for less, but you won't find anything that is more complete, more definitive, or any easier to follow. And you won't find an affiliate program that takes care of your interests better. All of Armand's products are first class and you can be proud to represent them.

Again, watch the Relaunch video and sign on for information about the launch at:
Internet Marketing Explained

Sign up for Armand's awesome affiliate program at:
Armand's affiliate program

Liz Nichols
liz@desperatemarketer.com

A Call From Keith Wellman

Friday I got an email and then a follow up call on Saturday from Keith Wellman of ViralFX fame. It seems that he and Gary Ambrose (EmailAces, TripleYourList, and other viral marketing tools) are having a gathering of their clients and newer marketers they view as "most likely to succeed" in Atlanta on January 26th and 27th.

They could easily have charged for this workshop. They plan to share exactly how they have made their millions and they expect to have a number of other well known Internet marketers there to share as well. Similar events by other Internet gurus have set participants back by $5000 to $10,000. This one is free, as a way of helping their clientele to succeed.

Well, I could hardly say no to such an opportunity to learn from some of the best minds in the business. I'll report back to this blog what transpires.

At the risk of seeming mercenary I've added a Paypal donation button to the blog. Donating to help me pay for the programs I buy to review for you and travel expenses to Internet Marketing conferences is, of course, optional. But every penny will help to offset unplanned expenses such as this unexpected opportunity to go to Atlanta to participate in Wellman and Ambrose's seminar.

I promise to give back in great information from the workshop.

In addition, if you sign up on the form at the top of the page, I'll not only keep you regularly updated through this blog, but I'll throw in a freebie of the month. Every month, I'll go into my treasure vault of no cost but totally useful reports, software and other goodies I can find for your edification. Please know that I respect your information and will not share it.

Liz Nichols

Sunday, January 13, 2008

Advertise Pay Per Click... for Free??

Would you like to show your PPC ad to 1,398,100 prospects for f*ree?

Initially, I thought this is just another s*cam or another hoax. But after understanding how the system works, it all makes sense to me.

Check out this newly launched service and get in FAST before anyone else! You will regret if you don't.

http://www.leadsleap.com?referid=infobizmgr

The owner, Kenneth Koh, has owned a large pay to read email system out of Singapore which is very successful. He has advised many traditional print advertisers how to retool their print ads for the online environment with much success.

My friend, Todd Gross, is a major JV partner for Leads Leap's launch, and since I am one of Todd's vip members if you sign on under me you'll be in on the ground floor.

The official launch date is January 17, but you can get in for free now and accrue a number of great bonuses.

I won't spoil the surprises you have in store for you in signing up. Just go do it!

Liz Nichols

Tuesday, January 8, 2008

Is Internet Marketing Getting You Down?

Don't despair, help is on the way!

On January 18 famous Internet guru, Armand Morin, relaunches his Internet Marketing Explained training system. It'll cover all the newest methods of making money on the Internet including blogging, using social networking, how to avoid the Google slap, and dozens more topics.

To get a taste for Morin's passion to help new marketers succeed, grab his free report, "An Obvious Truth." I think you'll agree that Morin speaks the plain, gospel truth about how to make money online.

Now, Morin could easily retire. He has made over $45 million in online marketing over the last 14 years, with $15 million of that in just the last year. Instead, he's on a mission to teach new marketers how to be successful by following a simple, tried-and-true method.

In a nutshell, what you need to do to be successful is to take a high quality, rebrandable product, like Morin's own "An Obvious Truth," and advertise it. Create your own website around this free report and collect names, drive people to it via a blog or email to your list, or create an ad and get it out on the net through paid advertising. There are lots of ways to spread the word. Some will work better than others. Test, tweak, then, as the marketers say, "Rinse and Repeat."

Morin says, if you do this cycle of about 16 simple steps about 30 times with hot products and information in your niche, you will succeed. Just rev up traffic until you're getting about 300 sales or downloads a week, tweak to about 1000 a week, and then go on to the next one. You'll see your list grow and your sales along with it until you're making $10,000, $20,000 or even $30,000 per month just by following some easy steps and then repeating.

Will it take some work at first? Yes, of course. (Though, if you have more money than time you can pay someone at ELance or Rentacoder to set up your website and your campaign for you, plus test and tweak. It'll cost you $200 or $300, but once you've tweaked your site to make over that you're in the black.)

Just take a look at this 51 page report at "AnObviousTruth" and you'll know it's all worthwhile.

Have a great day!
Liz Nichols

Thursday, January 3, 2008

New Marketers Start Here

I'm in the process of writing a guide for new marketers (and those marketers who have gotten lost along the way and need to refocus). I've been taking a number of tutorials myself in order to find the best tools for the least cost.

Tonight I went through the video tutorials of Ewen Chia's Autopilotprofits and conclude that it is a great place to start if you are new at marketing online, or just want to refocus on the basics. In 2 hours of watching just the video portion of his product, I had all the information I need to set up a site with Chia's sales page, download site and recommended classified ads. This $27 product also includes resale rights, so that once you buy the product, you can market it and keep 100% of all the sales profit that comes in. You can take a look at:


http://viralurl.com/emailfree111/autopilotprofits

The video tutorials start with how to find a product that is in demand by a ravenously hungry market. Chia suggests that it is better to find a large niche, even if there are a ton of other people in that marketplace then to try to generate buzz around a tiny niche that has little sales potential.

By generating "long tail keywords" you can get a piece of the action with terms that don't have a lot of competition. (Read Chia's guide and watch the videos to find out more about long tail keywords.)

Since the focus is on selling information products, the guide particularly goes into depth on finding profitable products at Clickbank. There is not much concentration in this particular guide on other types of affiliate products, but you can certainly take what is said here and apply it to other types of affiliate products.

There are at least a couple of videos on how to generate traffic both short term and long term. Some of these methods include, paying for advertising through Google and other search engines, creating traffic through blogs and forum postings, using some of the better free traffic exchanges, creating and About Me page at EBay and selling information products through this medium, using Craigslist for advertising, creating a Squidoo lens, and then doing more long term traffic strategies such as writing articles, exchanging links, and adding RSS feed to your sites.

While none of these topics are described at great length, the guide serves as a great introduction and checklist to getting to profit quickly in the online world through affiliate product marketing and is highly recommended as a first step product for new marketers.

Liz Nichols

http://viralurl.com/emailfree111/autopilotprofits

http://www.desperatemarketer.com