Headlines that Sell

I highly recommend a great new blog post from Michel Fortin's blog:
http://www.michelfortin.com/headlines-that-pull-persuade-and-propel/

He bemoans the recent trend toward long, mushy and totally ineffective headlines. He suggests building a swipe file of great headlines. Here's a starter from this same Fortin blog post. Use emotional hot buttons to build the most effective headlines:

* Curiosity (“Revealed! Closely Guarded Secrets For …”)
* Mystery (“The Five Biggest Mistakes to Avoid By …”)
* Fear (“Over 98.4% of People End up Broke When …”)
* Pain (“Suffering From Needless Back Pain? Then …”)
* Convenience (“How to Increase Your Chances With …”)
* Envy (“How Fellow Marketer Pummels Competitors By …”)
* Jealousy (“They All Laughed When … Until I …”)
* Sloth (“Slash Your Learning Curve By 57% When …”)
* Love, Lust (“Make Her Fall in Love With You With …”)
* Shock (“Finally Exposed! Get The Dirty Truth On …”)
* Greed (“Boost Your Income By More Than 317% When …”)
* Pride, Power, Ego (“Make Fellow Workers Squirm With …”)
* Assurance (“… In Less Than 60 Days, Guaranteed!”)
* Immortality (“Reverse The Aging Process With …”)
* Anger (“Banks Are Ripping You Off! Here’s Why …”)

Great suggestions, as usual, Michel!

Liz Nichols