Helpful Hints for Internet Marketing Success

I spent a few minutes today listening for the second time to Michael Cheney’s “7 Deadly Marketing Mistakes” within his new Delta Squadron coaching program. This is the kind of advice that all internet marketers need to take to heart and commit to memory. Like Cheney, I’m afraid many of us have committed these mistakes time and again, and they really do rob many people of success.

Rather than repeat exactly what Michael says, I’m going to summarize this points by turning the negatives into positives. DO these things and you too should have internet marketing success:

1. Think positively about what you know already. Essentially, everything you learn in IM makes you a little better qualified than the next person to be considered an expert at some aspect of the business. Just specialize in one or two things that you are good at after sampling the waterfront of the techniques and strategies for making money on the internet. No one can do it all, but everyone can become an expert in one or two strategies.

2. Know why you are marketing and have a marketing plan. Know what you do best, the techniques needed to best market what you have to sell, and get it done. You must first plan what you need to do and then you need to take action. Also, understand why we are marketing in the first place. We are here to help people solve problems using the online environment.

3. Be focused. Decide what it is you want to do and get it done. Most people get distracted with what Cheney calls “bright, shiny objects,” or, “the magpie effect.” Soon they are going off on tangents and in different directions from where they started. The distractions just lead to nothing getting finished.

4. You need a mentor. Don’t listen to the people who have less experience and background than you have. Find people who have successfully solved the issues you face, and follow their lead. It is ok to associate with people who are about at your level of experience. These people can make great partners and mastermind friends, but people who do not have any more experience than you have do not make the best mentors for you.

5. Go where others have gone before you. This applies, first of all, to finding a niche. If no one is presently marketing in this niche and no one has ads already, then there is a good chance that this is not a profitable niche. Don’t reinvent the wheel, at least not initially. You can still create products, but make them compilations of the best of what is already available, or a tool that helps others digest what someone else has created. There will be time enough in your career to invent new ways of doing things once you can afford the extra risk of going it your own way. Doing your own thing is always more risky and costly, so save it for when you have more experience, if at all.

6. Remember the real business we are in with internet marketing: it is really a people business and you must get out and interact with people in order to be successful. Get involved with a networking team or mastermind; frequent forums and discussion groups; attend live events. Be there to help people. Don’t hide yourself away in a cave.

7. Because IM is really a people business, the primary focus should be on helping others to solve problems, not in making money. Sometimes the right thing to do is to make a little less money in order to make the information you have to share more affordable. Yes, you are in it to make a profit, but, if that is the primary motivator you will probably not succeed. The best marketing strategy is generally to give the highest value and to “move the free line” wherever possible. This builds a following better than going after the buck first and doling out the information later because it works from the element of trust.

This is just a sampling of the kind of material in Delta Squadron. It is a great way for kinesthetic learners to grasp IM and basic business building skills because Cheney uses a combination of video, audio, print, graphs and charts to get different lessons across.

Currently Delta Squadron is closed, but Michael is forming a waiting list for the next entry point into the program. To find out more about the program and join the waiting list for a look inside the product check the Delta Squadron link.

Liz Nichols
lizdnichols (at) gmail.com