Finding Training for Internet Marketing

I whipped off two articles to EzineArticles.com the other day. Here's the summary page:

http://ezinearticles.com/?expert=Elizabeth_D_Nichols

Finding the Training That's Right for You

Armand Morin points out in one of his Relaunch videos that many of us suffer from a disease called "Outofsequentialism." We can't figure out what we need to know, so we try to learn everything at once, effectively learning nothing. We go through life serendipitously taking courses simply because they seem interesting at the time, or are on the next big thing. We move from big event to big event without ever really identifying the steps that are needed to create a successful business and then strategically finding the training or resources to complete each step in order.

By Armand Morin's observation, we should simply learn what we need to learn when we need to learn it. We then need to complete each step of the process before we begin to worry about the next step.

For Internet Marketing, there's a specific order that needs to be followed to put together an online campaign. Any IM marketer who is weak in any of these areas should find training to deal with the specific need before moving on to the next step, or outsource the work.

Some of the skills that are required:

Research in niches and keywords
Selecting domain names
Selecting and working with hosting services
Creating landing pages, opt-in pages and thank you pages, as well as authority sites,
requiring both technical skills and good copywriting skills
Using FTP to move the websites to the hosting service
Linking the website to an autoresponder and creating follow-up messages
Driving traffic to the website in any one of at least a dozen different ways
Testing and tweaking the website and the copy
Networking with other marketers to create JV relationships
Learning Web 2.0 techniques to marketing
Customer support

There are three IM trainers I particularly recommend at this point. If you are looking primarily for help in setting up an Internet marketing website, then Erik Stafford's TheFasterWebmaster is an inexpensive, step by step online tutorial. Erik is working on a second series to expand upon the web development process. Get the basic course here:



TheFasterWebmaster



If you're looking for a more complete course in creating mini-sites and blogs, then Jim Edwards' Mini-Site Creator is a good choice. This is a DVD series, so you'll be able to pop it into your DVD player and watch it while you're working at your computer. Jim's DVD on creating a blog helped me enormously to get this blog up, as well as my Wordpress blog, Best Basket Gifts. The Wordpress blog, especially, would never have been born without Jim's training DVD. Jim's series is a little more expensive, but it is a hard product that is shipped and you can pull off the shelf and review at any time. Get Mini-Site Creator here:



Mini-Site Creator



Lastly, if you are looking for a total business make-over, then Armand Morin's new training series, Internet Marketing Explained, is the one for you. This is an encyclopedic DVD series Armand has completely revamped to cover all of the most relevant Internet Marketing topics today. You'll get details where you need details on how to create a given part of your campaign, and he'll give practical advice to help you get your business started successfully. Sign up for the launch (which starts January 18) here:



Internet Marketing Explained Relaunch



Liz Nichols

liz@desperatemarketer.com