I highly recommend a great new blog post from Michel Fortin's blog:
http://www.michelfortin.com/headlines-that-pull-persuade-and-propel/
He bemoans the recent trend toward long, mushy and totally ineffective headlines. He suggests building a swipe file of great headlines. Here's a starter from this same Fortin blog post. Use emotional hot buttons to build the most effective headlines:
* Curiosity (“Revealed! Closely Guarded Secrets For …”)
* Mystery (“The Five Biggest Mistakes to Avoid By …”)
* Fear (“Over 98.4% of People End up Broke When …”)
* Pain (“Suffering From Needless Back Pain? Then …”)
* Convenience (“How to Increase Your Chances With …”)
* Envy (“How Fellow Marketer Pummels Competitors By …”)
* Jealousy (“They All Laughed When … Until I …”)
* Sloth (“Slash Your Learning Curve By 57% When …”)
* Love, Lust (“Make Her Fall in Love With You With …”)
* Shock (“Finally Exposed! Get The Dirty Truth On …”)
* Greed (“Boost Your Income By More Than 317% When …”)
* Pride, Power, Ego (“Make Fellow Workers Squirm With …”)
* Assurance (“… In Less Than 60 Days, Guaranteed!”)
* Immortality (“Reverse The Aging Process With …”)
* Anger (“Banks Are Ripping You Off! Here’s Why …”)
Great suggestions, as usual, Michel!
Liz Nichols
Monday, August 31, 2009
Tuesday, July 28, 2009
Selecting the Best On Site Internet Training
The fall is always a season where many of the big
name marketers hold major on site internet training. I have
noticed that more of these events are taking place
spread throughout the year-- perhaps because at events
like JV Alert the Big Guys get together and plan out a
calendar of major launches. If you don't follow in line
you're toast. Despite the coordination, fall is always
a busy training season in the IM industry.
Each person must to assess training needs before getting
caught up in the frenzy of buying the latest and greatest
product. No one has enough cash and time to go to all of
the super events out there, and you don't want to waste
the precious time and money on the wrong thing.
Sometimes when you buy a low cost product, the upsell will
be a high end course to help you tailor the training
materials to your own situation. It's a great strategy,
but it leaves a lot of people with training courses they
didn't realize they can't afford to support properly.
The hard copy course without the on site training is
sometimes much less useful, so in order to protect
the investment on a new product, it may well be
important to attend the live event. It is
too bad that these often hit the market quickly leaving
little time for those marketers who are not in the IM
Inner Circle little time to plan and budget for the
most critical events, or even double-booked.
Trainings are of at least 3 kinds:
1. The least focused on specific topics is usually the
"tell and sell." This is a workshop on a fairly general
topic area, such some famous marketer's free customers'
"thank you" event. By getting in a room customers who
have bought your products in the past, you've got a
perfect set-up to get them to buy products again at the
seminar, at a higher price point. So the big-name
marketer invites all of his buddies to talk about their
latest and greatest products.
Sometimes these will be relevant to what you need, and
most will not.
While the relevance of the tell and sell is lower,
the cost is also usually little other than travel costs,
and it does offer a good opportunity to network with other
marketers and to meet, often for the first time, some of
the big names in the industry.
It is good to attend one or two of these "tell and sell"
events early on in one's IM career just to meet people
and get the scope of all the new products coming on the
market. Try to avoid the urge to jump to the buy line in
the back of the room, unless the product is really way too
cool to pass up, and can be used IMMEDIATELY in your business.
2. Lecture training
This type of training is classroom style teacher at the front
podium and students taking notes at tables lined up in the rest
of the room. There may be guest teachers, or you may be drinking
at the cup of one great master. There is time, usually for
questions, and people you want to talk to can be buttonholed in
the halls, but the emphasis is on a lot of listening and note-
taking.
This format works best when the crowd is filled with fairly new
people, or people new to the product, and they just need to be
grounded in all the details. If there is a manual or video series
with on online training to follow, then the student can go back
home and apply the training to their own situation. With a good
support desk, the student will often feel good about the training
experience, even if they quickly forget the details.
This type of training may be rolled into the purchase price of
a product, or may include a refundable $97 to assure attendance
by registrants. Other common price points for this type of
training are $497 to $997, depending on the popularity and
scarcity of information on the topic.
3. Hands on workshop.
For this type of session, bring your laptop and notebook because you
are in for a lot of individual work. This type of session will
usually start with some lecture ground-work and will quickly move
on to more individual training where associates of the guru will
go around and assist people who get stuck. Often people will be
grouped into teams, interest area, or level of experience so that
the groups can move along at approximately the same pace.
Personally, I get the most out of this type of session, provided
I can apply it to a project I am actually working on and have a high
level of confidence and respect for that guru and his/her team.
When you can go home with a website completed and checked over by an
experienced IM'er, or a detailed project plan for how to carry out your
next launch, then the feeling of accomplishment is tremendous, and you can
zoom your success rate tremendously as a result of the experience.
Often these sessions do not come cheap, and go up in cost the fewer
people who are being helped at the same time. It is common for
IM small hands-on sessions to cost from $1997 to $5000. One-on-one,
if the guru even does them, will cost $5000 per day and up.
Major rainmakers like Jay Abraham may cost $5000 per hour or more.
There have been times in the past couple years when IM pundits
wondered if the on site training model was dead. Seats were left
unfilled and whole events have had to be cancelled because of the
high cost of travel and the uncertainty about the economy.
The live Webinar is also fast becoming a viable substitute for high
quality, hands on training. I will be covering this more as the
former Hot Conference is reborn in the form of GVO Conference with
many cool interactive features that are not commonly available when
there are large numbers of registrants.
Note that the largest Webinar in internet history just took place a
few days ago when Perry Belcher and Ryan Deiss introduced Belcher's
new Social Networking course. Webinars can be tremendously successful
in introducing product launches, and they can also be highly useful
in delivering premium content. Again, more on this aspect of IM
training in a later post.
Liz Nichols
lizdnichols@gmail.com
name marketers hold major on site internet training. I have
noticed that more of these events are taking place
spread throughout the year-- perhaps because at events
like JV Alert the Big Guys get together and plan out a
calendar of major launches. If you don't follow in line
you're toast. Despite the coordination, fall is always
a busy training season in the IM industry.
Each person must to assess training needs before getting
caught up in the frenzy of buying the latest and greatest
product. No one has enough cash and time to go to all of
the super events out there, and you don't want to waste
the precious time and money on the wrong thing.
Sometimes when you buy a low cost product, the upsell will
be a high end course to help you tailor the training
materials to your own situation. It's a great strategy,
but it leaves a lot of people with training courses they
didn't realize they can't afford to support properly.
The hard copy course without the on site training is
sometimes much less useful, so in order to protect
the investment on a new product, it may well be
important to attend the live event. It is
too bad that these often hit the market quickly leaving
little time for those marketers who are not in the IM
Inner Circle little time to plan and budget for the
most critical events, or even double-booked.
Trainings are of at least 3 kinds:
1. The least focused on specific topics is usually the
"tell and sell." This is a workshop on a fairly general
topic area, such some famous marketer's free customers'
"thank you" event. By getting in a room customers who
have bought your products in the past, you've got a
perfect set-up to get them to buy products again at the
seminar, at a higher price point. So the big-name
marketer invites all of his buddies to talk about their
latest and greatest products.
Sometimes these will be relevant to what you need, and
most will not.
While the relevance of the tell and sell is lower,
the cost is also usually little other than travel costs,
and it does offer a good opportunity to network with other
marketers and to meet, often for the first time, some of
the big names in the industry.
It is good to attend one or two of these "tell and sell"
events early on in one's IM career just to meet people
and get the scope of all the new products coming on the
market. Try to avoid the urge to jump to the buy line in
the back of the room, unless the product is really way too
cool to pass up, and can be used IMMEDIATELY in your business.
2. Lecture training
This type of training is classroom style teacher at the front
podium and students taking notes at tables lined up in the rest
of the room. There may be guest teachers, or you may be drinking
at the cup of one great master. There is time, usually for
questions, and people you want to talk to can be buttonholed in
the halls, but the emphasis is on a lot of listening and note-
taking.
This format works best when the crowd is filled with fairly new
people, or people new to the product, and they just need to be
grounded in all the details. If there is a manual or video series
with on online training to follow, then the student can go back
home and apply the training to their own situation. With a good
support desk, the student will often feel good about the training
experience, even if they quickly forget the details.
This type of training may be rolled into the purchase price of
a product, or may include a refundable $97 to assure attendance
by registrants. Other common price points for this type of
training are $497 to $997, depending on the popularity and
scarcity of information on the topic.
3. Hands on workshop.
For this type of session, bring your laptop and notebook because you
are in for a lot of individual work. This type of session will
usually start with some lecture ground-work and will quickly move
on to more individual training where associates of the guru will
go around and assist people who get stuck. Often people will be
grouped into teams, interest area, or level of experience so that
the groups can move along at approximately the same pace.
Personally, I get the most out of this type of session, provided
I can apply it to a project I am actually working on and have a high
level of confidence and respect for that guru and his/her team.
When you can go home with a website completed and checked over by an
experienced IM'er, or a detailed project plan for how to carry out your
next launch, then the feeling of accomplishment is tremendous, and you can
zoom your success rate tremendously as a result of the experience.
Often these sessions do not come cheap, and go up in cost the fewer
people who are being helped at the same time. It is common for
IM small hands-on sessions to cost from $1997 to $5000. One-on-one,
if the guru even does them, will cost $5000 per day and up.
Major rainmakers like Jay Abraham may cost $5000 per hour or more.
There have been times in the past couple years when IM pundits
wondered if the on site training model was dead. Seats were left
unfilled and whole events have had to be cancelled because of the
high cost of travel and the uncertainty about the economy.
The live Webinar is also fast becoming a viable substitute for high
quality, hands on training. I will be covering this more as the
former Hot Conference is reborn in the form of GVO Conference with
many cool interactive features that are not commonly available when
there are large numbers of registrants.
Note that the largest Webinar in internet history just took place a
few days ago when Perry Belcher and Ryan Deiss introduced Belcher's
new Social Networking course. Webinars can be tremendously successful
in introducing product launches, and they can also be highly useful
in delivering premium content. Again, more on this aspect of IM
training in a later post.
Liz Nichols
lizdnichols@gmail.com
Big Seminar Preview Is Today
Today is the day for the Big Seminar
lead-up training call.
Big Seminar is the oldest and biggest of the
Internet Marketing get-togethers. The traditions
was started 13 years ago by Armand Morin, creator
of the Generator line of products and one of the
foremost trainers in the industry.
This year's Big Seminar will be held Nov. 6-8 in Las Vegas.
I can assure you that all the big name marketers will be there,
and a good share of them will be speaking. This is one of those
events where joint ventures and bonds of friendship are made
within the IM community.
In leading up to the big event, Armand does weekly
teleseminars with the speakers he is featuring at
the seminar-- 20 teleseminars in all that are completely
free. Even those who do not make it to Big Seminar will
benefit greatly from the sessions with leaders in IM being
interviewed by Armand.
Tonight's call is 9 p.m. Eastern. To get the call-in
information please sign up on the form at the link:
http://generatorsoftware.com/pro/bs.php?422792/70
From my experience these can be really good
because they tend to share a lot of great
info.
You can find out more here:
http://generatorsoftware.com/pro/bs.php?422792/70
Enjoy!
Take care.
Elizabeth
P.S All the info for the calls will be sent
to you after you fill in your info here:
http://generatorsoftware.com/pro/bs.php?422792/70
lead-up training call.
Big Seminar is the oldest and biggest of the
Internet Marketing get-togethers. The traditions
was started 13 years ago by Armand Morin, creator
of the Generator line of products and one of the
foremost trainers in the industry.
This year's Big Seminar will be held Nov. 6-8 in Las Vegas.
I can assure you that all the big name marketers will be there,
and a good share of them will be speaking. This is one of those
events where joint ventures and bonds of friendship are made
within the IM community.
In leading up to the big event, Armand does weekly
teleseminars with the speakers he is featuring at
the seminar-- 20 teleseminars in all that are completely
free. Even those who do not make it to Big Seminar will
benefit greatly from the sessions with leaders in IM being
interviewed by Armand.
Tonight's call is 9 p.m. Eastern. To get the call-in
information please sign up on the form at the link:
http://generatorsoftware.com/pro/bs.php?422792/70
From my experience these can be really good
because they tend to share a lot of great
info.
You can find out more here:
http://generatorsoftware.com/pro/bs.php?422792/70
Enjoy!
Take care.
Elizabeth
P.S All the info for the calls will be sent
to you after you fill in your info here:
http://generatorsoftware.com/pro/bs.php?422792/70
Thursday, July 23, 2009
Darren Monroe's Twitter Program
It's rare that a marketer will donate all of his or her profit on valuable, hot training product to affiliates for as many as 600 sales (up to $35,000 in commissions.) This really is pushing the free line.
Here's the information on Darren's program: http://www.1shoppingcart.com/app/?af=1025701
Why would a marketer move the freeline so much? Well, Monroe understands the value of a paying customer to his list. It's a great strategy for building a high quality list, and a rabid fan following, especially among JV partners who will be eager to help out again if this campaign is successful.
Again, check it out here: http://www.1shoppingcart.com/app/?af=1025701
Liz Nichols
PS: Follow me on Twitter at http://www.twitter.com/liznichols.
Here's the information on Darren's program: http://www.1shoppingcart.com/app/?af=1025701
Why would a marketer move the freeline so much? Well, Monroe understands the value of a paying customer to his list. It's a great strategy for building a high quality list, and a rabid fan following, especially among JV partners who will be eager to help out again if this campaign is successful.
Again, check it out here: http://www.1shoppingcart.com/app/?af=1025701
Liz Nichols
PS: Follow me on Twitter at http://www.twitter.com/liznichols.
Wednesday, July 1, 2009
Blogger Makes Six Figures Just from Blogging (You Can Too)
Hey there--
Thought you'd enjoy this information about a twenty-something Aussie who in a short period of time went from writing term papers for foreign students at university to a six figure income from his Entrepreneur's Journey blog and related blogging activities.
Quite simply, anyone can duplicate Yaro Starak's success simply by following a few very do-able steps to create and maintain an interest-grabbing blog. Sign up for the freebies at BecomeABlogger Premium right now!
Best yet, Yaro, and his buddy Gideon Shalwick, tell you how to go about it in a terrific series of videos and reports that they are giving away right now.
The catch is, they are closing down their site and the ability to get all this great information for nothing in just a couple days-- July 3, to be exact. So check out BecomeABlogger Premium now while you still have a chance.
See you,
Liz Nichols
lizdnichols AT gmail.com
Thought you'd enjoy this information about a twenty-something Aussie who in a short period of time went from writing term papers for foreign students at university to a six figure income from his Entrepreneur's Journey blog and related blogging activities.
Quite simply, anyone can duplicate Yaro Starak's success simply by following a few very do-able steps to create and maintain an interest-grabbing blog. Sign up for the freebies at BecomeABlogger Premium right now!
Best yet, Yaro, and his buddy Gideon Shalwick, tell you how to go about it in a terrific series of videos and reports that they are giving away right now.
The catch is, they are closing down their site and the ability to get all this great information for nothing in just a couple days-- July 3, to be exact. So check out BecomeABlogger Premium now while you still have a chance.
See you,
Liz Nichols
lizdnichols AT gmail.com
Tuesday, June 23, 2009
Read This Before Setting Up Your Blog
World famous blogger Yaro Starak just sent me a
note about a powerful no cost report he released that
caused an upheaval in the "blogosphere." It's literally
been downloaded 20,000 times, so a lot of people
believe in the wisdom of my friend, Yaro's advice.
That's enough people to populate a small city!
Click for Become a Blogger Report here.
If you are interested in starting your own blog
and becoming a super successful blogger, this may
be just the information you've been looking for.
The report telescopes your blog "to-do" list into
5 ultra easy steps that will have you up and running
in an hour or two.
And once you have it all set up, you'll also learn
some extremely powerful "X-Factor" strategies for
driving truckloads of traffic to your blog using a
range of multi-media tools and the latest social
media tactics.
And of course, you know what that means right?
The more traffic you get, the more bucks you can
make online!
But you should really check it out for yourself
and see why so many other people around the world
are raving about this report...
Here is the page again:
Become a Blogger Report
Happy blogging!
Liz Nichols
PS: Oh, and Gideon, Yaro's partner, tells me that he's also
programmed in a powerful 7-part mini course (at
zero cost) that accompanies the Roadmap Report...
and he says that people have been going crazy with it!
Better check it out here now:
Become a Blogger Report
note about a powerful no cost report he released that
caused an upheaval in the "blogosphere." It's literally
been downloaded 20,000 times, so a lot of people
believe in the wisdom of my friend, Yaro's advice.
That's enough people to populate a small city!
Click for Become a Blogger Report here.
If you are interested in starting your own blog
and becoming a super successful blogger, this may
be just the information you've been looking for.
The report telescopes your blog "to-do" list into
5 ultra easy steps that will have you up and running
in an hour or two.
And once you have it all set up, you'll also learn
some extremely powerful "X-Factor" strategies for
driving truckloads of traffic to your blog using a
range of multi-media tools and the latest social
media tactics.
And of course, you know what that means right?
The more traffic you get, the more bucks you can
make online!
But you should really check it out for yourself
and see why so many other people around the world
are raving about this report...
Here is the page again:
Become a Blogger Report
Happy blogging!
Liz Nichols
PS: Oh, and Gideon, Yaro's partner, tells me that he's also
programmed in a powerful 7-part mini course (at
zero cost) that accompanies the Roadmap Report...
and he says that people have been going crazy with it!
Better check it out here now:
Become a Blogger Report
Sunday, June 21, 2009
Content Management 101
Creating the credibility needed to be considered an authority in your area takes time and effort. Unless you already have a long portfolio of websites, books, articles and seminar appearances in a given niche, you need to look at building a constellation of Web 2.0 sites that point back to your main business hub site, or your main money site.
The latest authorities believe you need three to five blogs, Squidoo lenses and other content-loaded sites on various aspects of your main topic, all pointing back to your main site. There is evidence that it works best to link back to your main business, or a hub site for a product line, rather than to take these Web 2.0 sites directly to your main money site. The best structure may depend on the product, what the competition is like, and other factors, and will always be subject to testing and readjustment as needed.
When I'm working on a new project for myself, or for a client, the very first thing I generally do is keyword analysis. I like to find out who my competition is, how successful they are, and how much traffic is coming in for the site vs. the number of competing web pages. Tools I use make it very easy to analyze the potential money to be made with a given keyword using search engine optimization (SEO) or natural search order, or AdWords Pay Per Click campaigns. I can also quickly get information on the top 10 or more competitors for a given keyword, and how vulnerable they are to being knocked back by a concerted marketing and SEO effort on our part.
I then plan out a series of "pillar" and secondary articles and blog posts to put on new themed blogs, Squidoo lenses and free Ezine directories. I look for opportunities to submit press releases for new sites, products and services. Then I follow up with syndication of the most important content, bookmarking and blog and forum commenting for client properties.
All of this takes time, and, quite frankly, I will soon be hiring Virtual Assistants. Web Designers and Freelance Writers to help me keep up with the demand for these activities.
The site that describes my Content Management business is MyBlogBuilders.com. In this blog I concentrate on using blogs to develop your authority in a niche market, and on the art of blogging itself, as well as covering the latest on my own Content Management business. People who are interested in working on these types of content management projects should contact me here, or through MyBlogBuilders.com.
In addition to writing my own information products for the real estate and other niche markets, I have a number of clients for whom I produce blog and article copy, newsletters and ebooks. I also analyze keywords and advise clients on the best "money" and "traffic" keywords for their markets.
I particularly like to advise people who are just starting out in a niche and need assistance in narrowing the niche to the most profitable sub-niches. The mistake too many people make at first (and I've been guilty of this myself) is to pick too general a niche that provides little hope of optimizing to a top search engine spot, even after years of effort. Unless you are willing to spend massive amounts of money, it is difficult to impossible to rank in very broad or amorphous categories. We charge $197 for keyword analysis and a report of SEO competition and traffic estimates for one niche or "money" website.
If you are interested in an analysis just contact me through the comments, which we moderate and will keep private for you. Leave contact information and we'll get hold of you.
Our other content management services are customized and can vary depending on other work we may be doing for a client. In general, to prepare and maintain three Web 2.0 sites referencing a main "money" or "hub" site, do regular blog posting, create and post a package of articles on Ezine directories, syndicate, bookmark and blog comment in order to establish authority for your key sites costs $497 per month. We will put together a quote for you if you respond to this post, or contact us via www.MyBlogBuilders.com.
The SEO process for content management, while not the fastest way to "make it" online, is one of the surest ways to financial stability as you grow your good reputation in your niche.
Liz Nichols
The latest authorities believe you need three to five blogs, Squidoo lenses and other content-loaded sites on various aspects of your main topic, all pointing back to your main site. There is evidence that it works best to link back to your main business, or a hub site for a product line, rather than to take these Web 2.0 sites directly to your main money site. The best structure may depend on the product, what the competition is like, and other factors, and will always be subject to testing and readjustment as needed.
When I'm working on a new project for myself, or for a client, the very first thing I generally do is keyword analysis. I like to find out who my competition is, how successful they are, and how much traffic is coming in for the site vs. the number of competing web pages. Tools I use make it very easy to analyze the potential money to be made with a given keyword using search engine optimization (SEO) or natural search order, or AdWords Pay Per Click campaigns. I can also quickly get information on the top 10 or more competitors for a given keyword, and how vulnerable they are to being knocked back by a concerted marketing and SEO effort on our part.
I then plan out a series of "pillar" and secondary articles and blog posts to put on new themed blogs, Squidoo lenses and free Ezine directories. I look for opportunities to submit press releases for new sites, products and services. Then I follow up with syndication of the most important content, bookmarking and blog and forum commenting for client properties.
All of this takes time, and, quite frankly, I will soon be hiring Virtual Assistants. Web Designers and Freelance Writers to help me keep up with the demand for these activities.
The site that describes my Content Management business is MyBlogBuilders.com. In this blog I concentrate on using blogs to develop your authority in a niche market, and on the art of blogging itself, as well as covering the latest on my own Content Management business. People who are interested in working on these types of content management projects should contact me here, or through MyBlogBuilders.com.
In addition to writing my own information products for the real estate and other niche markets, I have a number of clients for whom I produce blog and article copy, newsletters and ebooks. I also analyze keywords and advise clients on the best "money" and "traffic" keywords for their markets.
I particularly like to advise people who are just starting out in a niche and need assistance in narrowing the niche to the most profitable sub-niches. The mistake too many people make at first (and I've been guilty of this myself) is to pick too general a niche that provides little hope of optimizing to a top search engine spot, even after years of effort. Unless you are willing to spend massive amounts of money, it is difficult to impossible to rank in very broad or amorphous categories. We charge $197 for keyword analysis and a report of SEO competition and traffic estimates for one niche or "money" website.
If you are interested in an analysis just contact me through the comments, which we moderate and will keep private for you. Leave contact information and we'll get hold of you.
Our other content management services are customized and can vary depending on other work we may be doing for a client. In general, to prepare and maintain three Web 2.0 sites referencing a main "money" or "hub" site, do regular blog posting, create and post a package of articles on Ezine directories, syndicate, bookmark and blog comment in order to establish authority for your key sites costs $497 per month. We will put together a quote for you if you respond to this post, or contact us via www.MyBlogBuilders.com.
The SEO process for content management, while not the fastest way to "make it" online, is one of the surest ways to financial stability as you grow your good reputation in your niche.
Liz Nichols
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