I try to learn something new to become a more effective Internet Marketer every day. Stephen Covey calls that "sharpening the saw" in "The Seven Habits of Highly Effective People."
Now, I try to limit the time I spend on this activity because, being the perennial student type, I could easily spend all of my time learning and none of my time doing. If this flaw describes you and you are trying to make a living online, then I implore you to reallocate your time and start doing for more hours of the day.
Video is a particularly wonderful tool for "sharpening the saw." I watched three useful short video presentations today in the course of a few minutes today.
The most useful one to me was an interview that Brad Fallon did with video entrepreneur, Mike Stewart for Stompernet on creating a local video presence. Mike featured testimonials from several of his local brick and mortar customers from Georgia who vastly improved sales because of the more personal and personable presence that video gave to their websites. This caused me to add to the top of my "to do" list, to create a video blog for my local business as a fire safety consultant for a local home photoelectric smoke detector and heat detector distributor. I need to generate referrals for this business and having people self-select me through a video squeeze page is an ideal way to do this. Certainly, not many people from Southeast Iowa will search for fire safety or home fire safety or home fire safety tips, or fire safety distributors Iowa City, but the ones who do will find me just as soon as I have my video blog up. You can sign up to receive the Stompernet Going Natural 3.0 video series for free at the Stompernet site.
Another video series was really more for fun than to learn about Internet Marketing. It was BobtheTeacher's third episode of his trip to Poland. I learned several things form this video blog, as well as reading his regular print blog post: IM is all about relationship. Build a personal relationship with your reader and you have a reader for life. Bob is incredibly successful at building that relationship. He's also a great teacher, and he has lots of knowledge to share and quite a reasonable price on Web 2.0 media. I highly recommend his blog for an educational read each and every time: BobtheTeacher blog.
The third was Joel Comm's regular video blog. He is a highly polished video blogger. Of course, he has a full-blown studio and has even produced the world's first IM reality show, "The Next Internet Millionaire." We learned in his current series how he got into Adsense marketing and was just about to give up because of poor sales shortly after the dot com crash when he happened upon a marketer who showed him how to test out the elements of his Adsense websites to optimize. His average sales went up from $20 a day to $80 and eventually even $500 a day. You can pick up a copy of his latest book, the second edition of "Adsense Secrets" on Joel Comm's site.
This has be more determined than ever to get myself a decent digital video camera. The Flip Video Ultra Series Camcorder, 60-Minutes (Black)"> is often recommended as a great starter camera. My little Olympus may be ok for 30 second spots, but not much more. I have begged my daughter to borrow her newer and more sophisticated camera, which will record up to 30 minutes of video. Next week I hope to produce my first video blogs using her camera.
Got to run.
Liz Nichols
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